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Pandora Radio Using Twitter for Marketing, PR, and Customer Service

"Enter customer service at the place where the customers are already talking about the brand. Some outstanding examples of excellent Twitter engagement have been detailed on many other outstanding blogs. It works.

"Here’s my story. I follow the Pandora_Radio twitter feed ’cause they engage and occasionally provide interesting tidbits about what’s going on at Pandora HQ. It’s voiced by Lucia, Pandora’s Community Manager. Some select examples..."

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Used Cars Superstore Builds Twitter Followers Using Mini-Interviews

"Auction Direct USA Used Vehicle Superstore, one of the fastest growing used cars dealerships on the East coast, continues to expand its online presence by using the increasingly popular, and effective, micro-blogging resource Twitter."

Read more about AuctionDirect on Twitter

Twitter Marketing: Dell and Twitter

Learning from Dell’s experiment with Twitter

"Dell certainly pushed the envelope yesterday in a press conference to launch a new line of Latitude laptop computers."

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Lawyer marketing with Twitter has arrived

"Lawyers using Twitter for marketing? Yes, it's true.

"This micro blogging tool with posts or 'tweets' limited to 140 characters, which I was afraid to admit in public that I used, is generating some discussion among legal marketing professionals."

Read the rest on Kevin O'Keefe's LexBlog

Twitter Marketing for a Small Win Retailer

"Bin Ends located just down the road in Braintree, Massachusetts is a discount online wine and spirits retailer who has started to stream live online videos of wine tastings with pros that consumers can view via the Twitter social network..."

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Twitter for Non Big Brands

Rae Hoffman writes:

"Anytime someone asks how a business can use Twitter effectively, most people point to the twitter accounts of big brands like Comcast and Zappos.

"Anyone who follows me on Twitter has likely figured out by now that my company owns a BlackBerry related website. BBGeeks has had a Twitter account for around eight months now and has grown from zero to over 500 followers in that time. Not bad for a website targeting a very niche market in less than eight months. So how did we do it? And what has it gotten us?"

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