Twitter Marketing Case Studies

Video Of An Interview: Amazing Video Interview

2011-09-30T19:52:00.000-07:00

Video Of An Interview: Amazing Video Interview

5 Factors For Choosing a Social Media Consultant

2011-07-19T11:29:00.000-07:00

How to choose a Social Media Consultant!

Add Your Twitter Case Studies on this ning network!

2008-10-28T10:32:00.000-07:00

Visit Twitter Marketing Case Studies

Pandora Radio Using Twitter for Marketing, PR, and Customer Service

2008-10-27T21:09:00.000-07:00

"Enter customer service at the place where the customers are already talking about the brand. Some outstanding examples of excellent Twitter engagement have been detailed on many other outstanding blogs. It works.

"Here’s my story. I follow the Pandora_Radio twitter feed ’cause they engage and occasionally provide interesting tidbits about what’s going on at Pandora HQ. It’s voiced by Lucia, Pandora’s Community Manager. Some select examples..."

Used Cars Superstore Builds Twitter Followers Using Mini-Interviews

2008-10-27T21:06:00.000-07:00

"Auction Direct USA Used Vehicle Superstore, one of the fastest growing used cars dealerships on the East coast, continues to expand its online presence by using the increasingly popular, and effective, micro-blogging resource Twitter."

Read more about AuctionDirect on Twitter

Twitter Marketing: Dell and Twitter

2008-10-27T20:54:00.000-07:00

Learning from Dell’s experiment with Twitter

"Dell certainly pushed the envelope yesterday in a press conference to launch a new line of Latitude laptop computers."

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Lawyer marketing with Twitter has arrived

2008-10-27T20:51:00.000-07:00

"Lawyers using Twitter for marketing? Yes, it's true.

"This micro blogging tool with posts or 'tweets' limited to 140 characters, which I was afraid to admit in public that I used, is generating some discussion among legal marketing professionals."

Read the rest on Kevin O'Keefe's LexBlog

Twitter Marketing for a Small Win Retailer

2008-10-27T20:50:00.003-07:00

"Bin Ends located just down the road in Braintree, Massachusetts is a discount online wine and spirits retailer who has started to stream live online videos of wine tastings with pros that consumers can view via the Twitter social network..."

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Twitter for Non Big Brands

2008-10-27T20:47:00.000-07:00

Rae Hoffman writes:

"Anytime someone asks how a business can use Twitter effectively, most people point to the twitter accounts of big brands like Comcast and Zappos.

"Anyone who follows me on Twitter has likely figured out by now that my company owns a BlackBerry related website. BBGeeks has had a Twitter account for around eight months now and has grown from zero to over 500 followers in that time. Not bad for a website targeting a very niche market in less than eight months. So how did we do it? And what has it gotten us?"

More from the original

Twitter Marketing Interview with Zappos CEO

2008-10-27T20:46:00.000-07:00

Some corporations aren’t even blogging well, but others have become web 2.0 powerhouses. Zappos is one of the leaders and is hitting it out of the park with Twitter.

Zappos has 442 employees on Twitter. Their website boasts the subdomain Twitter.Zappos.com, which includes:

A “reputation feed” of all tweets about Zappos,
A feed of all their employees’ tweets,
A list of Zappos Twitterers, and
A ranking of who at Zappos has the most followers.

Twitter CEO Tony Hsieh is the #1 Zappos Twitterer with 10,604 followers. He is ranked the 42nd most followed of all Twitter users.

Tony graciously allowed me to interview him via email while he globe-trotted

The rest of the interview...

Twitter Marketing Case Studies

2008-10-27T20:39:00.000-07:00

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